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About MacDuff
The most interesting businesses are those with great stories to tell, and the most successful golf companies and golf-related businesses and services are those that tell their story the best. Successful customer engagement goes beyond simply communicating – it is connecting with people, and specifically connecting with golfers. With myriad choices available to today’s golf lifestyle consumer, the vital connection is the ability to rise above the “noise” and present your golf brand as the unique choice above all others.
Custom golf communications from MacDuff can do just that. We know the game. Our specialized, tailored solutions give your brand an unlimited voice and a reach that would be cost prohibitive in a consumer magazine or major golf publication. The days of paying for wasted circulation are over. In print or online, a customized story can be delivered on your schedule and timeline, rather than at the convenience of a mass consumer magazine’s print schedule. And the results are measurable.
Custom content is an ideal solution to match the unique golf products and events you produce with printed and electronic stories crafted just for you. It’s the opportunity to communicate directly with your pure target – readers specifically chosen based upon their likelihood and ability to react in a desired manner. At MacDuff, telling your story and connecting you with golf lifestyle consumers is our passion.
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The MacDuff Team
Our team includes the best writers, editors, photographers and designers we know. We know golf, we love golf, and we live for the game. This virtual team works together seamlessly, using technology, talent, tenacity and a passion to create exceptional and effective customized golf content for each of our clients. We approach each client relationship as a partnership, giving your brand our full attention and using our passion for the game to tell your unique story. This creative talent has produced many Fortune 100 company projects, as well as smaller, boutique operations. This includes communications for the ANNIKA family of brands, Rolex, the unique and widely successful Tin Cup ball marking product and golf landscape artist Josh Smith. To us, every client is the most important client, whether large or small.
Nick Green is the President and Founder of MacDuff. His marketing and management background began in the United Kingdom at the cereal company, Kellogg’s. After several years in sales and brand management he decided to combine his marketing skills with his passion for the game, and moved into the golf business, where he spent 13 years representing professionals on the PGA Tour, European Tour and LPGA Tour and managing the commercial operations of more than 70 professional events. He traveled all over the globe, including South Africa, New Zealand, the United States, Malaysia and every country in Europe. His major corporate golf clients have included Canon, MasterCard and NBC and his professional golf clients have included Justin Rose and Per-Ulrik Johansson. Nick lives in Washington, D.C. with his wife and two children. A keen golfer, Nick is more than halfway to playing the Top 100 golf courses in the world.
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A Story
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Inspires the
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MacDuff Brand
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Have you ever been so moved by a book you’ve read, or connected so deeply with a particular character in a book that you had to make the story part of your own tale? Some people name their children or pets after favorite characters. At MacDuff, we were so inspired by the character Seamus MacDuff from Michael Murphy’s “Golf in the Kingdom” that we named our company after him.
Like the author and characters in Murphy’s story, we believe the game of golf provides those who play it amazing insight into their own strengths and weaknesses ― as well as those of competitors and business associates. Golf opens a doorway to the mysteries of life, a higher dimension of experience and a path to truth and self-discovery. At MacDuff, we are always searching to inspire, learn, discover and grow.
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